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Southern Way Entertainment (SWE) is a ground breaking independant entertainment company with strong market positions in music, music publishing, production, merchandising, film and TV. We discover and develop recording artists and then market and promote their music across a wide array of formats and platforms. Even though we are an independant music group, we have major positioning through international distribution. Our strength and legacy of music flows from a diverse family of partner's which include inGrooves, Fontana, iTunes and Universal. Our roster is comprised of artists covering all genres of music across the nation, some of which include rock, rap, pop, r&b, alternative, country, gospel and soundtracks. Artists signed to Southern Way Entertainment benefit from our vast network of award winning professionals and international SWE partners. We have the best and most creative catelog of music. Find award winning hits that stand the test of time.

Music Production & Publishing

We are a national global leader in music publishing and represent music in every genre from some of the worlds hottest songwriters and producers. We also look to discover and represent the hottest new and upcomming writers and producers and help promote their music across a wide array of formats and platforms. We own and administer copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements.


Southern Way Entertainment offers 360 degree full-service merchandising that develops and markets high-quality licensed products to a worldwide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through online stores. Now under the Universal Music Group umbrella, SWE is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength.

VIP Booking

We are proud to offer the best celebrity entertainment in the business. Choose from over 200 well known extremely talented artists for your next corporate event, birthday, wedding, private party, etc.

Film & TV

SWE seeks to discover and represent film makers and market them across a wide array of formats and platforms to give them strong market positioning nationwide. Our strength and legacy of film and TV flows from a diverse family of partner's which include Netflix, Redbox, Amazon, iTunes, Hulu, and Google Play.


Shannon Sanders
Southern Way Entertainment is under the consulting direction of Shannon Sanders a Nashville native producer, song writer, and singer that has recieved 2 grammies, 2 emmies, and 1 dove award and has created chart topping hits for such artists as India Arie, John Legend, Jonny Lang and Heather Headley, just to name a few.

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